Serena Wise is an award-winning art director with a decade-long career working with creative agencies and publishers – Mother London, Springs Creative, VICE, i-D Magazine, DJA and ARPA Studios. Focusing on finding inspiration in stories with sentiment, movement and unexpected executions, she brings a new perspective to traditional creative and fashion advertising, creating content that combines strategic thinking, storytelling, research and casting.
This marriage of content and traditional fashion advertising has produced work for a diverse range of clients, including YSL, Burberry, Diesel, Shu Uemura and Gucci. Her work spans documentary, film, digital content, print and experiential – tied together by an eye for visually engaging, people-driven narratives with a premium-but-real finish.Serena's talk is part of the series of The Cass Hothouse Visual Communication talks, which feature leading industry creatives in the fields of illustration, graphic design and publishing. The talks are free and open to the public. Further information may also be found at @thecasshothouse.